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Photo: A new technique of the ABT w...

Posted on: March 3rd, 2012 by Daniil 2 Comments


A new technique of the ABT women to prepare their shoes... #abt #a_dancers_life #newyork #rehearsal

On March 03, 2012 at 02:39PM via Instagram


Photo: From underneath… #chan...

Posted on: February 28th, 2012 by Daniil 1 Comment


From underneath... #chandalier #newyork #circle #light #architecture

On February 28, 2012 at 10:44AM via Instagram


Photo: Beauty lies in the… #n...

Posted on: February 26th, 2012 by Daniil No Comments


Beauty lies in the... #newyork #reflection #architecture #light

On February 26, 2012 at 01:11PM via Instagram


Photo: Legendary Julie Kent @jkenta...

Posted on: February 25th, 2012 by Daniil No Comments


Legendary Julie Kent @jkentabt and her daughter Josephine #a_dancers_life #newyork #abt #studio_style

On February 25, 2012 at 04:33PM via Instagram


Photo: The city which never sleeps&...

Posted on: February 22nd, 2012 by Daniil 1 Comment


The city which never sleeps... or so they say. #newyork #architecture #light

On February 21, 2012 at 08:51PM via Instagram


Essay: From the Sun King to Twitter...

Posted on: February 20th, 2012 by Daniil 15 Comments


      I am branding myself. No, I am not applying a hot iron to my buttocks as cowboys do with steers. But I am doing something that, at least among some of my colleagues, is equally as controversial. I am attempting to make myself into a ballet product.

      As Daniel H. McQuiston, marketing scholar at Butler University, defines the term:

Branding is more than simply putting the company’s name on a product and broadcasting that name to its target audiences. For industrial products, branding is a multidimensional construct that includes not only how the customers view the physical product, but also the logistics, customer support, and corporate image and policy that accompany this product (1).

      Though “branding” is more commonly thought to apply to products like Cheerios and iPhones, I maintain that the principles of branding can be used in the ballet world. I have always used the internet in the development of my career through YouTube, Twitter, Facebook and a website. But now I am developing a new website that I hope will firmly establish me as a particular type of "ballet brand."

      Branding educates consumers by creating defined sets of expectations associated with specific products. By educating consumers, branding helps consumers make informed buying decisions. In the arts world, marketing in general and branding in particular are in their infancy. At present, “arts marketing can be seen as being too narrowly focused on the marketing of arts and heritage offerings rather than of wider issues of business and culture” (O’Reilly 574).

      Some of my colleagues have advised that marketing and branding will make me less of an artist and more of a commodity; they fear that mixing business with art will somehow dilute the purity of my art. But has ballet ever been "pure art?" If we look at the origins of classical ballet, I think we will see that ballet has always served a multitude of functions, including in a very early and important instance, the function of branding.


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What…think I do…

Posted on: February 18th, 2012 by Daniil 6 Comments


My take on the currently overused Facebook theme


Photo: And the shadow fades away...

Posted on: February 17th, 2012 by Daniil No Comments


And the shadow fades away... #pattern #self #newyork

On February 16, 2012 at 07:12PM via Instagram


Photo: Backstage at Fashion Week! B...

Posted on: February 11th, 2012 by Daniil No Comments


Backstage at Fashion Week! Beautiful collection @prabalgurung #newyork #fashion #nyfw

On February 11, 2012 at 01:23PM via Instagram


Photo: A little glow inside… ...

Posted on: February 8th, 2012 by Daniil No Comments


A little glow inside... #self-portrait #newyork #body

On February 08, 2012 at 05:33PM via Instagram