Some people think Twitter is silly. I am here to sing the praises of tweeting.
Tweeting, which means authoring a short message with less than 140 characters on the Internet service twitter.com, is liberating, addicting and, as some would claim, vain. Nevertheless, I would like to explain in this opinion-editorial why I think this service is important nowadays, especially for both art professionals and art organizations. Though my mother advised me, as a general rule of politeness, never to speak of myself in public, I feel the urge to explain where I am coming from by casting light on my past as a dancer with a special relationship to social media.
I grew up parallel to the emergence of the Internet and spent many hours behind the screen of my father’s Macintosh computer, most of the time occupying his little office corner more often than he. Gadgets and screens attracted me greatly in my childhood, and it came naturally to me that I would present to the world my other passion, dancing, by means of the Internet. I was intrigued by the subconscious mechanisms of creating a brand and identity and was fascinated by how little changes resulted in great differences regarding how people perceived you over the Internet and as a personality. Having won several international ballet competitions, I built a website and posted the videos of my dancing, first on my website and then on YouTube. Through YouTube, my success as a ballet dancer went ‘viral’. Diane Solway wrote in her article in W Magazine: “Few dancers can boast of a bigger following online than in the theater, but Daniil Simkin can.” I got widely known through YouTube and received invitations to perform in many places, through which I ended up at American Ballet Theatre. I would not live the privileged life I have, performing all around the world and living in New York, if it would not be for YouTube and, in general, social media.
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